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Key Performance Metrics

What We've Done So Far. Pre-Funding Performance.

Over $2.3M

In Lifetime Sales

35% Repeat Buyers

Strong Client Retention Across Channels

$15K–$24K

Average monthly Revenue

40% Gross Margin

On Owned Inventory Sales

How Will This Investment Propel LuxLux New York?

This isn’t just about scaling. It’s about strengthening what already works, boosting inventory flow, and activating new profit streams that accelerate growth without adding unnecessary risk.

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Expand Inventory

Scale from 50–70 listings to 300–400 active products. This unlocks broader selection, faster sell-through, and pushes us closer to break-even and profitability within months, not years.

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Launch New Departments

With the foundation in place, we’ll activate additional departments like Luxury Avenue and expand our consignment pipeline, boosting revenue diversity and increasing long-term value.

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Fuel Marketing & Awareness

Targeted ad campaigns, social media, and LuxLux TV will put us in front of new audiences and drive brand recall. More eyes means more sales and faster traction.

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Our Financial projections

Current Status

Average Annual Sales

From 2019 to 2023, annual sales averaged between $220,000–$280,000. This was achieved without marketing spend or external capital, relying primarily on designer resale and private sourcing.

2025 YTD Revenue

As of July 22, 2025, total revenue reached $151,000. This includes $115,000 from designer item sales and $36,000 from personal shopping services. No paid advertising has been used in 2025.

Revenue Breakdown

Designer sales include both owned inventory and consigned items. Personal shopping is sourced on demand through supplier relationships and carries no inventory risk. The average order value remains high across all segments.

Revenue Snapshot: Year-To-Date

*Sales as of July 22, 2025. Full year projection expected to exceed $220,000.

Year 1 Projection

Projected Total Revenue

Full-year revenue is projected at $516,000, driven by expansion of core inventory and the introduction of two new revenue streams. Designer resale remains the primary contributor, supported by new inventory and improved conversion rates.

New Revenue Streams

Gift card promotions and fine jewelry consignment are expected to generate $71,000 combined in Year 1. Both are designed to scale with minimal overhead and no inventory investment, adding margin without increasing risk.

Capital-Efficient Sales

Personal shopping is projected to generate $60,000 in revenue through on-demand sourcing. This department operates without holding inventory, leveraging supplier relationships to fulfill client requests with zero upfront cost.

Projected Revenue – Year 1

*Based on expanded inventory and newly activated departments

Years 2–3 Projection

Revenue Growth Trajectory

Annual revenue is projected to reach $800,000–$1,000,000 by the end of Year 3. Growth is driven by increased volume in designer resale and continued expansion of high-margin departments like gift cards and fine jewelry.

National Scaling Potential

The platform transitions from local traction to national reach through expanded marketing and broader retail partnerships. Fulfillment options—including virtual consignment and peer listings—will be tested to support scaling without proportional cost increases.

Target Valuation Range

By positioning LuxLux for national scalability, our internal goal is to reach a valuation between $3–$5 million by the end of Year 3. This is based on revenue performance, market positioning, and the potential to further scale each department independently.

Projected Revenue – Year 3

*Includes growth across all departments and national expansion strategies

Use of funds

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Inventory Expansion

The majority of funds will be used to expand our inventory offering through a mix of owned and consigned goods. This strategy enables immediate revenue growth while preserving capital flexibility as market dynamics evolve.

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Operational Support

15% is allocated toward essential operating expenses—platform management, logistics, inventory processing, and customer operations—to ensure smooth scalability and fulfillment.

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Marketing & Growth

The remaining 10% will support targeted marketing campaigns aimed at member acquisition and retention, leveraging multi-channel exposure to accelerate brand traction.

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Reserve Your Allocation

Equity Growth Estimator

Estimate how your investment could grow*

End of Year 1
Exit Year 2–3

*Illustrative estimate based on $600,000 valuation cap and remaining available allocation. Assumes full funding and projected performance. Minimum investment: $25,000.

Want to learn more?

Schedule a call and explore your investment options.

FAQ: Financial Overview & Equity Potential

What can a minimum investment get me?
If you invested $25,000 in the loan phase, you've already earned $3,000 in interest. Now, that $25,000 can convert into equity at a steep discount. Depending on performance and future valuation, your shares could be worth $100,000–$200,000+, based on realistic growth projections. See examples in our Equity Growth Estimator.
When can I convert into equity?
You can choose to convert your investment into equity at the end of your loan term. The earlier you commit to conversion, the more favorable the valuation cap. Conversion is entirely optional, but it's how long-term upside is unlocked.
What’s the difference between this and the loan phase?
The loan phase offered monthly interest and collateral protection. The equity phase is about long-term growth. No monthly payouts—just ownership potential and possible future returns if the business is acquired or scaled.
How are these projections calculated?
Projections are based on historical data, current traction, and conservative growth estimates across departments. We’ve broken them into three phases for clarity, each with separate revenue assumptions. Visit the Projections Section for full details.
What valuation is used for conversion?
Your investment converts at a valuation cap that’s significantly lower than market value at the time of conversion. This discount gives you more shares and more potential upside than investors who come in later.
What happens if the company scales or exits?
If LuxLux is acquired or raises a large strategic round, equity holders may be bought out or see significant increases in share value. The whole point of this phase is to participate in that long-term growth potential.
Are there any taxes I should plan for?
Interest earned during the loan phase is typically treated as ordinary income. If you convert to equity, any future gains would be capital gains and taxed when shares are sold. Always consult your accountant for personal tax advice.